Over the last month, we spent around two weeks going back into audience research.
After Walkable’s CPI tests, we looked at three new audience candidates: drone pilots, equestrians, and preppers.
Together with Scate, we reviewed the apps these groups already use, how often they use them, and how strong the mobile app habit is in each niche.
Around two weeks ago, drone pilots started to stand out.
The main reason was simple: drone users already rely on different apps for weather, maps, legal flight zones, and flight planning. Through Reddit research and market checks, we also saw that this audience has a real dependency on mobile tools before flying.
That is how Drone Scout started.
The goal is to bring no-fly zones, map-based flight planning, weather conditions, and AI-powered flight recommendations into one simple app. Users should be able to check whether a location is safe to fly, understand the risks, and save their flight plans before going out.
Our first version passed App Review last week. Based on Scate’s feedback, Version 2 will be ready this week with a new UI and improved AI chatbot features. After that, we will start CPI tests as fast as possible.
At the same time, we also started purchase campaigns for Walkable last week, and we are still tracking the data together with Scate.
App Growth Championship taught us a lot.
We learned from Walkable, failed CPI tests, searching promising audiences, from App Reviews, and from the real pain points of trying to scale in the US market.
It was a fun and very honest process to share these updates.
Thanks to everyone who followed the journey. We’re leaving this phase with sharper instincts, better questions, and a new product to test.