KANT

🚀 Quick update from Kant Labs • Easyspell CPI tests didn’t reach the numbers we were targeting. • We believe seasonality played a major role — school-focused apps are harder to grow during the holiday period. • Instead of forcing growth, we’re planning to revisit Easyspell closer to the back-to-school season. • In the meantime, we’ve built a new product: WristDeck. • WristDeck lets users record audio from their Apple Watch and automatically sync it to their iPhone. • The app generates transcripts, summaries, flashcards, and quizzes from recordings. • Early feedback showed that Apple Watch-focused creatives performed surprisingly well, which encouraged us to explore this direction further. • Next on our roadmap: * Audio file imports * Better UI/UX * More advanced quizzes * Smarter flashcards * Higher-quality AI outputs Excited to see where the next round of tests takes us. 🚀

What has been done in the previous week: - Updated the App Store description, including clearer links and stronger emphasis on the OCR feature. - Made the onboarding flow more consistent and easier to follow. - Improved UI details such as feedback texts and the mascot appearance. - Checked the age rating: the selected range currently appears as 9–11, while Apple displays the app as 4+. - Lowered the minimum iOS requirement to iOS 16.4. - Further improved the product description and positioning. - Started CPI testing with Scate AI. - Began sourcing UGC creators from the United States for Easyspell marketing. Lets Go!!

We are here!

Hey, we’re Kant, and here’s how our week went: This week we shipped a stronger Easyspell flow across onboarding, practice, stories, parent insights, and paywall. Kids now get a smoother start, more personalized story-based spelling practice, better audio behavior, and clearer progress tracking for parents. On the marketing side, we started sourcing UGC from moms in the US, and we’re preparing to launch Meta ads with Scate AI to test our first paid acquisition loops. Overall, this week was about tightening the product experience and starting to build the growth engine around it.

Easyspell is live!

Here we go! Easyspell is currently live on Appstore! With various spelling exercises, scan mode, ai scoring algorithm, specialized story mode and more; we are planning on building the kids and their parents the smoothest spelling exercise experience. We believe we have done a strong start but this is just the beginning, now it is time to develop and modify the app depending on the user feedbacks day by day. Say hello to Easyspell!